By Scott Strandberg Updated 5 min read
iPhone Original Prices: The Launch Price of Every Model, From the Original iPhone to the iPhone 17 Pro Max

iPhone Original Prices: The Launch Price of Every Model, From the Original iPhone to the iPhone 17 Pro Max

While the original iPhone sold for a minimum of $499, starting prices fluctuated quite a bit for future generations. Steve Jobs typically announced the prices for new iPhones in press releases from Apple‘s headquarters near Cupertino. Let’s dive into iPhone original prices in this extensive lookback at one of the most popular devices in history.

Key Takeaways

  • The original 2007 iPhone launched at a starting price of $499 for the 4 GB model.
  • From 2008 to 2013, carrier subsidies and two-year contracts kept entry-level iPhone prices as low as $199.
  • The iPhone X (2017) was the first model to break the $1,000 threshold for a base configuration.
  • Launch pricing for the iPhone 16 series (2024) remains identical to the iPhone 15 and iPhone 14 series.

First-generation iPhone

The first iPhone included a touch screen and launched with the following prices:

  • 4 GB: $499
  • 8 GB: $599

iPhone 3G

The 2008 iteration had a price point of $199 for the 8 GB model and $299 for the 16 GB version. These models had a major price decrease compared to the original Apple iPhone. These lower prices were driven by carrier subsidies, paired with two-year contracts.

iPhone 3GS

These phones had the exact same pricing model as the iPhone 3G, although storage capacities increased. The 16 GB model cost $199 and the 32 GB model cost $299.

iPhone 4

Even though the iPhone 4 introduced the Retina display and a new flatter design, this generation had the same pricing model as the 3GS.

iPhone 4S (2011)

This model was the first with Siri integrations, and also the first to offer 64 GB of storage.

  • 16 GB: $199
  • 32 GB: $299
  • 64 GB: $399

iPhone 5

Despite the addition of a taller display and the proprietary Lightning port, these models had the same price points as the 4s models.

iPhone 5S (2013)

This model debuted the popular Touch ID feature and offered a 64-bit processor for the first time. Despite these innovations, the 5s had the same pricing model as the 4s and iPhone 5.

iPhone 5C (2013)

This budget-friendly iPhone had a cost-saving plastic body and lower retail prices. There was no 64 GB version available, but the 16 GB iPhone 5c cost $99 and the 32 GB model cost $199.

iPhone 6

A larger screen and greater storage capacity were the hallmarks of the iPhone 6. Here’s how the pricing model looked on launch day:

  • 16 GB: $199
  • 64 GB: $299
  • 128 GB: $399

iPhone 6 Plus

This model included a larger screen, which led to higher pricing across all storage tiers. The 16 GB version sold for $299, while the 64 GB version retailed for $399, and the 128 GB model cost $499.

iPhone 6S (2015)

Despite the introduction of 3D Touch (the predecessor of Apple’s current Force Touch feature), these models’ pricing went back down to match that of the iPhone 6 models: $199 for 16 GB, $299 for 64 GB, or $399 for 128 GB.

This generation also featured the 6S Plus, which had identical pricing to that of the previous “Plus” model, the iPhone 6 Plus: $299 for 16 GB, $399 for 64 GB, and $499 for 128 GB.

iPhone SE

This “special edition” model had a similar look to the Apple iPhone 5s but similar functionality to the 6S model. These models cost a bit more than previous iPhones:

  • 16 GB: $399
  • 64 GB: $499

iPhone 7

Apple increased the storage capacity for the iPhone 7 models, making this the most expensive iPhone at launch to that point. Apple charged $649 for the 32 GB version, $749 for the 128 GB phone, and $849 for the 256 GB model.

iPhone 7 Plus

Dual cameras led to higher prices for these models:

  • 32 GB: $769
  • 128 GB: $869
  • 256 GB: $969

iPhone 8 and 8 Plus

This model marked the return of the “glass back” design from the iPhone 4, improving wireless charging capabilities. The 64 GB model cost $699, while the 256 GB version had a price point of $849. Meanwhile, the “Plus” models cost $799 for the 64 GB phone and $949 for the 256 GB model.

iPhone X

This was the first iPhone with an OLED display, and it also introduced Face ID technology. With better tech came higher prices, however:

  • 64 GB: $999
  • 256 GB: $1,149

iPhone XR, XS, and XS Max

These models had a wide range of pricing models to suit a broader customer base.

  • iPhone XR: 64 GB ($749), 128 GB ($799), 256 GB ($899)
  • iPhone XS: 64 GB ($999), 256 GB ($1,149), 512 GB ($1,349)
  • iPhone XS Max: 64 GB ($1,099), 256 GB ($1,249), 512 GB ($1,449)

iPhone 11, 11 Pro, and 11 Pro Max

These phones introduced new color options alongside several other improvements.

  • iPhone 11: 64 GB ($699), 128 GB ($749), 256 GB ($849)
  • iPhone 11 Pro: 64 GB ($999), 256 GB ($1,149), 512 GB ($1,349)
  • iPhone 11 Pro Max: 64 GB ($1,099), 256 GB ($1,249), 512 GB ($1,449)

iPhone 12 series

Apple introduced the Ceramic Shield for these models and also released its first “Mini” model.

  • iPhone 12: 64 GB ($799), 128 GB ($849), 256 GB ($949)
  • iPhone 12 Mini: 64 GB ($599), 128 GB ($749), 256 GB ($849)
  • iPhone 12 Pro: 64 GB ($999), 256 GB ($1,099), 512 GB ($1,299)
  • iPhone 12 Pro Max: 64 GB ($1,099), 256 GB ($1,199), 512 GB ($1,399)

iPhone 13 series

Aside from expanded storage, the 13 Series offered mostly minor upgrades to the 12 Series.

  • iPhone 13: 128 GB ($799), 256 GB ($899), 512 GB ($1,099)
  • iPhone 13 Mini: 128 GB ($699), 256 GB ($799), 512 GB ($999)
  • iPhone 13 Pro and Pro Max: 128 GB ($999), 256 GB ($1,099), 512 GB ($1,299), 1 TB ($1,499)

iPhone 14 series

These models were the first with Apple’s Dynamic Island feature.

  • iPhone 14: 128 GB ($799), 256 GB ($899), 512 GB ($1,099)
  • iPhone 14 Plus: 128 GB ($899), 256 GB ($999), 512 GB ($1,199)
  • iPhone 14 Pro and Pro Max: 128 GB ($999), 256 GB ($1,099), 512 GB ($1,299), 1 TB ($1,499)

iPhone 15 Series

Apple introduced the iPhone 15 lineup with pricing that largely continued trends from the previous generation, while incorporating design and hardware upgrades across the lineup.

iPhone 15

  • 128 GB: $799
  • 256 GB: $899
  • 512 GB: $1,099

iPhone 15 Plus

  • 128 GB: $899
  • 256 GB: $999
  • 512 GB: $1,199

iPhone 15 Pro

  • 128 GB: $999
  • 256 GB: $1,099
  • 512 GB: $1,299
  • 1 TB: $1,499

iPhone 15 Pro Max

  • 256 GB: $1,199
  • 512 GB: $1,399
  • 1 TB: $1,599

iPhone 16 Series

Apple carried over the same launch pricing for the iPhone 16 lineup, signaling continued price stability despite incremental hardware improvements.

iPhone 16

  • 128 GB: $799
  • 256 GB: $899
  • 512 GB: $1,099

iPhone 16 Plus

  • 128 GB: $899
  • 256 GB: $999
  • 512 GB: $1,199

iPhone 16 Pro

  • 128 GB: $999
  • 256 GB: $1,099
  • 512 GB: $1,299
  • 1 TB: $1,499

iPhone 16 Pro Max

  • 256 GB: $1,199
  • 512 GB: $1,399
  • 1 TB: $1,599

iPhone 17 and iPhone Air Launch Prices

Apple officially launched the 2025 iPhone lineup on September 19, 2025, introducing four models in the iPhone 17 series along with the all-new iPhone Air. Every model in this generation starts with a minimum of 256 GB of storage, a change from previous base configurations.

iPhone 17 Series Pricing

iPhone 17

  • 256 GB: $799

  • 512 GB: $999

iPhone 17 Pro

  • 256 GB: $1,099

  • 512 GB: $1,299

  • 1 TB: $1,499

iPhone 17 Pro Max

  • 256 GB: $1,199

  • 512 GB: $1,399

  • 1 TB: $1,599

  • 2 TB: $1,999

iPhone Air Pricing

The iPhone Air is Apple’s newest category, positioned between the standard iPhone and the Pro models with a focus on a lighter design and premium features:

iPhone Air

  • 256 GB: $999

  • 512 GB: $1,199

  • 1 TB: $1,399

Key Notes on This Generation

  • Apple standardized the base storage for all iPhone 17 models to 256 GB at launch, a shift from the 128 GB starts of previous generations.

  • The iPhone Air replaced the Plus model in the lineup, offering a new design and performance tier between the base iPhone 17 and the Pro models.

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