iPhone 17 Colors and Pricing: Complete Guide to Every Model

Apple refreshed its color lineup with the iPhone 17 series, introducing Lavender, Sage, and Mist Blue to the standard iPhone 17, while Pro models received the bold Cosmic Orange alongside classic Silver and Deep Blue. The iPhone 17 Air, Apple’s slimmest iPhone, launched with its own palette of Sky Blue, Light Gold, Cloud White, and Space Black. Whether you’re attracted to the new options or like classic neutrals, color choice can affect everything from how your phone looks without a case to what may be worth eventually trading it in for.

This guide covers every color available across the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, along with current pricing for each model and storage tier.

Every Apple iPhone 17 Color Available

The iPhone 17 comes in five colors: Lavender, Sage, Mist Blue, White, and Black. The iPhone 17 Air - Apple’s ultra-thin addition to the lineup - comes in four colors: Sky Blue, Light Gold, Cloud White, and Space Black. Meanwhile, the Pro models-both the iPhone 17 Pro and iPhone 17 Pro Max-offer a smaller selection with just three finishes: Cosmic Orange, Deep Blue, and Silver.

Model	Available Colors
iPhone 17	Lavender, Sage, Mist Blue, White, Black
iPhone 17 Air	Sky Blue, Light Gold, Cloud White, Space Black
iPhone 17 Pro	Cosmic Orange, Deep Blue, Silver
iPhone 17 Pro Max	Cosmic Orange, Deep Blue, Silver

Apple has followed this pattern for a few years now, giving standard models more playful options while keeping Pro devices in a tighter, more premium-looking range. The iPhone 17 Air is a notable addition to the 2025 lineup, replacing the previous Plus model with a sleeker, thinner form factor that starts at $999 and 256GB of storage.

Standard iPhone 17 and iPhone 17 Slim Colors

The iPhone 17 and iPhone 17 Air launched in September 2025, though the two models differ in their color offerings. The standard iPhone 17 features a glass back paired with an aluminum frame, keeping weight down while still feeling solid in hand.

iPhone 17 Colors

The standard iPhone 17 comes in five colors: Lavender, Sage, Mist Blue, White, and Black.

Lavender

Lavender leans into a richer purple than what Apple offered on previous iPhones. In direct sunlight, the color appears more saturated, while indoor lighting brings out softer tones. It’s a noticeable step up from the washed-out purples of earlier generations.

Sage

Sage is a muted green with earthy undertones - not quite mint, not quite olive. The color sits comfortably between subtle and distinctive, which explains why it continues to generate attention from buyers tired of the usual options.

Mist Blue

Mist Blue takes a softer approach than the blues Apple has used in recent years. It reads as calm and pastel - the kind of color that works well with almost any case or goes nicely without one.

White

White continues to be the safe, versatile pick. Fingerprints and smudges tend to show less on lighter finishes, and white pairs well with just about any accessory. There’s a reason it remains one of the top sellers year after year.

Black

Black creates that seamless look where the screen and bezels blend together. When the display is off, the whole front face appears uniform. It’s understated, practical, and consistently popular across every iPhone generation Apple has released.

iPhone 17 Air Colors

The iPhone 17 Air takes a different direction with its color palette, offering Sky Blue, Light Gold, Cloud White, and Space Black. The lineup leans into softer, more refined tones that complement the Air’s ultra-thin profile. Starting at $999 with 256GB of base storage - double the starting storage of the previous model - the Air positions itself as a premium option for those who prioritize portability without stepping all the way up to Pro pricing. If you’re curious how the iPhone 16 color lineup compared, it’s worth a look before deciding which generation suits you best.

iPhone 17 Pro and Pro Max Colors

Apple trimmed the Pro color options down to three this year. On the other hand, the materials got an upgrade. Both Pro models feature a two-tone design with titanium frames that resist scratches about three times better than previous versions. The glass also has a new coating that cuts down on reflections by roughly a third. If you’re weighing your options, check out our iPhone 17 Pro vs iPhone 16 Pro comparison to see how the upgrades stack up.

Cosmic Orange

Cosmic Orange marks the boldest color Apple has ever put on a Pro iPhone. It’s warm, vibrant, and impossible to miss. For buyers who want their phone to stand out rather than blend in, this is the obvious choice.

Deep Blue

Deep Blue offers a darker, more refined take on blue than what appeared on earlier Pro models. The navy-like tone feels sophisticated without being flashy. In low light, it can almost appear black, while brighter settings reveal the blue undertones.

Silver

Silver remains the classic Pro option. It’s neutral, professional, and pairs well with any setting - whether that’s a boardroom or a backpack. Historically, silver and similar neutral tones tend to appeal to the widest range of buyers. Curious how the iPhone 17 differs from the 17 Pro beyond just color? We break it all down.

New iPhone 17 Pricing by Model and Storage

Apple kept pricing relatively stable compared to the iPhone 16 lineup. The main differences come down to which storage tiers are available for each model.

iPhone 17 Pricing

The standard iPhone 17 starts at $799 and is available in the following storage options:

• 128GB: $799
• 256GB: $899
• 512GB: $1,099

iPhone 17 Air Pricing

The iPhone 17 Air replaces the “Plus” branding and positions itself as a premium thin option in the lineup. Notably, it starts at 256GB - double the base storage of the previous model - with a starting price of $999:

• 256GB: $999
• 512GB: $1,099

iPhone 17 Pro Pricing

Pro models start at 256GB, which bumps the entry price slightly higher than previous generations:

• 256GB: $1,099
• 512GB: $1,299
• 1TB: $1,499

iPhone 17 Pro Max Pricing

The Pro Max sits at the top of the lineup with the highest prices:

• 256GB: $1,199
• 512GB: $1,399
• 1TB: $1,599

iPhone 17 Color Comparison Across All Models

If you’re deciding between a standard iPhone 17, the iPhone Air, or a Pro model, color availability might factor into your choice. Here’s how the options break down:

Feature	iPhone 17	iPhone Air	iPhone 17 Pro / Pro Max
Total colors	Five	Four	Three
Available colors	Lavender, Sage, Mist Blue, White, Black	Sky Blue, Light Gold, Cloud White, Space Black	Silver, Deep Blue, Cosmic Orange
Neutral options	White, Black	Cloud White, Space Black	Silver
Frame material	Aluminum	Aluminum	Titanium
Starting price	$799	$999	$1,099 / $1,199

The Pro lineup sacrifices color variety for premium materials, offering just three refined finishes built around its titanium frame. The standard iPhone 17 gives you the most personality through color with five distinct options, while the iPhone Air splits the difference - offering four stylish tones at a mid-range price point. Whichever model you’re drawn to, there’s a finish to match most tastes.

Which New iPhone 17 Color Is Most Popular

Black and White tend to lead early sales for standard iPhone models-a trend that’s held steady for years. Among Pro buyers, Silver typically dominates long-term sales numbers, though Cosmic Orange has attracted significant interest as a fresh option for the iPhone 17 Pro and Pro Max lineup.

Color popularity affects more than just availability at launch. High-demand colors often sell out quickly, meaning longer wait times if you’re set on a specific shade. Less popular colors might ship faster initially.

There’s also the resale angle to consider. Neutral colors like Black, White, and Silver historically hold their value better because they appeal to more buyers on the secondary market. Bold colors can be hit or miss-sometimes they become iconic, other times they fall out of favor. For the iPhone 17’s broader color palette-which includes Lavender, Sage, and Mist Blue alongside the classic White and Black-it remains to be seen how the more expressive shades will hold up on the secondary market over time. Early indications suggest Mist Blue and Lavender have been popular picks, though Black and White remain reliable sellers.

On the Pro side, the iPhone 17 Pro and Pro Max are limited to just three colors-Silver, Deep Blue, and Cosmic Orange-giving buyers fewer choices but potentially making each option more desirable. Deep Blue has emerged as a standout among Pro buyers looking for something distinctive without going too bold, while Cosmic Orange continues to draw attention as the most eye-catching option in the lineup. If you’re weighing the camera and overall upgrade, our iPhone 17 Pro Max vs 16 Pro Max camera test breaks down whether the new model is worth it.

Colors New to the iPhone 17 Lineup

Three colors make their debut with the iPhone 17 generation:

• Sage: The first true green option since the iPhone 11’s mint, though with a completely different character
• Lavender: Purple has appeared before, but this saturated version feels like a departure from past attempts
• Cosmic Orange: The first orange ever offered on a Pro model, replacing the muted titanium tones Apple used on the iPhone 15 Pro and 16 Pro

The full iPhone 17 lineup spans a range of finishes depending on which model you choose. The standard iPhone 17 comes in five colors: Lavender, Sage, Mist Blue, White, and Black. The iPhone 17 Air takes a slightly different direction with Sky Blue, Light Gold, Cloud White, and Space Black. The iPhone 17 Pro and Pro Max keep things more restrained with just three options: Silver, Deep Blue, and Cosmic Orange.

Several colors from the iPhone 16 didn’t carry over. Ultramarine is gone from the standard lineup, and the natural titanium finish disappeared from the Pro side.

Which iPhone 17 Colors Hold the Best Resale Value

When it comes time to trade in or sell your iPhone, color plays a role in what you’ll get back. Neutral colors-Black, White, and Silver-consistently retain value better than bold options. The reason is simple: more people want them, so demand stays higher on the resale market.

For the iPhone 17 specifically, that means Black and White from the standard lineup, and Silver from the Pro and Pro Max, are likely your safest bets for resale. Bold options like Cosmic Orange, Sage, and Lavender are harder to predict. If a color becomes associated with a particular generation in a positive way, it can hold value well. If tastes shift or the color feels dated after a year or two, resale prices might drop faster. That said, the iPhone 17 was only released in September 2025, so it’s still early to draw firm conclusions on how the bolder colors are trending on the secondary market.

Tip: Condition matters more than color in most cases. A well-maintained Cosmic Orange iPhone 17 Pro will fetch more than a scratched-up Silver one. Keeping your device in good shape-with a case and screen protector-has the biggest impact on trade-in value regardless of which color you choose.

How to Trade In Your Old iPhone for the New iPhone 17

Upgrading to the iPhone 17 usually means figuring out what to do with your current phone. Apple offers trade-in credit toward a new purchase, but that locks you into applying the value toward Apple products.

If you’d rather have cash in hand, ecoATM kiosks offer a different approach. You can check your phone’s estimated value online or through the ecoATM app before visiting one of over 7,000 kiosk locations across the country. The whole process takes just a few minutes-no shipping boxes, no waiting for checks, no back-and-forth negotiations.

Here’s how it works:

• Check your device value: Get an estimate online or through the mobile app before you go
• Find a kiosk: Locations are inside major retailers like Walmart and Kroger
• Get instant cash: Complete the transaction and walk out with payment the same day

Released in September 2025, the iPhone 17 lineup includes four models: the standard iPhone 17 (starting at $799), the slim iPhone 17 Air (starting at $999), the iPhone 17 Pro (starting at $1,099), and the iPhone 17 Pro Max (starting at $1,199). Whether you’re upgrading from an older iPhone or swapping out any model in the current lineup, ecoATM kiosks accept iPhones in any color and various conditions-so no matter which device you’re replacing, you can turn it into cash on the spot.

Trading in your old device also keeps it out of landfills-ecoATM either refurbishes phones for resale or recycles them responsibly.

Find a Kiosk Near You

Frequently Asked Questions About iPhone 17 Colors

Does the color of an iPhone 17 affect its price?

No. Apple charges the same price for each iPhone 17 model regardless of color. The only factors that change the price are which model you pick (standard, Air, Pro, or Pro Max) and how much storage you select. Starting prices are $799 for the standard iPhone 17, $999 for the iPhone Air, $1,099 for the Pro, and $1,199 for the Pro Max.

Are iPhone 17 Pro colors different from standard iPhone 17 colors?

Yes, completely. The Pro and Pro Max come exclusively in Silver, Deep Blue, and Cosmic Orange. Standard iPhone 17 models come in Lavender, Sage, Mist Blue, White, and Black. The iPhone Air has its own distinct palette: Sky Blue, Light Gold, Cloud White, and Space Black. None of the colors overlap between the lineups.

Which iPhone 17 color shows scratches and fingerprints the least?

Lighter colors like Silver and White tend to hide fingerprints and smudges better than darker options. Black shows oils and dust most visibly. On the Pro models, the titanium frames resist scratches better than the aluminum frames on standard models, regardless of color. Keep in mind that camera lens scratches can also affect your phone’s resale value, no matter which color you choose.

Are any iPhone 17 colors limited edition?

Apple hasn’t announced any limited edition colors for the iPhone 17 lineup. All colors are standard options that have been available since the September 2025 launch and are expected to remain available throughout the product’s lifecycle. Apple occasionally releases special editions later - like the (PRODUCT)RED versions - but nothing has been confirmed for the iPhone 17 at this time.

What is the most attractive color for the iPhone 17 Pro?

That depends entirely on personal preference. Cosmic Orange has generated the most buzz as a bold new option for buyers who want something eye-catching. Deep Blue appeals to those who prefer a refined, darker look. Silver works best for anyone who wants a neutral, professional appearance that won’t clash with cases or accessories.