iPhone 17 Colors and Pricing: Complete Guide to Every Model
Apple shook up its color strategy with the iPhone 17 lineup, introducing Sage and Lavender to standard models while giving Pro buyers Cosmic Orange—the boldest hue ever offered on a premium iPhone. Whether you’re drawn to the new options or prefer classic neutrals, color choice affects everything from how your phone looks without a case to what it might be worth when you eventually trade it in.
This guide covers every color available across the iPhone 17, iPhone 17 Slim, iPhone 17 Pro, and iPhone 17 Pro Max, along with current pricing for each model and storage tier.
Every Apple iPhone 17 Color Available
The iPhone 17 and iPhone 17 Slim come in five colors: Lavender, Sage, Mist Blue, White, and Black. Meanwhile, the Pro models—both the iPhone 17 Pro and iPhone 17 Pro Max—offer a smaller selection with just three finishes: Cosmic Orange, Deep Blue, and Silver.
| Model | Available Colors |
|---|---|
| iPhone 17 / iPhone 17 Slim | Lavender, Sage, Mist Blue, White, Black |
| iPhone 17 Pro | Cosmic Orange, Deep Blue, Silver |
| iPhone 17 Pro Max | Cosmic Orange, Deep Blue, Silver |
Apple has followed this pattern for a few years now, giving standard models more playful options while keeping Pro devices in a tighter, more premium-looking range.
Standard iPhone 17 and iPhone 17 Slim Colors
The iPhone 17 and iPhone 17 Slim share identical color options. Both feature a glass back paired with an aluminum frame, which keeps the weight down while still feeling solid in hand.
Lavender
Lavender leans into a richer purple than what Apple offered on previous iPhones. In direct sunlight, the color appears more saturated, while indoor lighting brings out softer tones. It’s a noticeable step up from the washed-out purples of earlier generations.
Sage
Sage is brand new to the iPhone lineup. Think of it as a muted green with earthy undertones—not quite mint, not quite olive. The color sits comfortably between subtle and distinctive, which explains why it’s already generating attention from buyers tired of the usual options.
Mist Blue
Mist Blue takes a softer approach than the blues Apple has used recently. Where the iPhone 14’s blue felt bold and the iPhone 15’s felt icy, Mist Blue reads as calm and pastel. It’s the kind of color that works well with almost any case or goes nicely without one.
White
White continues to be the safe, versatile pick. Fingerprints and smudges tend to show less on lighter finishes, and white pairs well with just about any accessory. There’s a reason it remains one of the top sellers year after year.
Black
Black creates that seamless look where the screen and bezels blend together. When the display is off, the whole front face appears uniform. It’s understated, practical, and consistently popular across every iPhone generation Apple has released.
iPhone 17 Pro and Pro Max Colors
Apple trimmed the Pro color options down to three this year. On the other hand, the materials got an upgrade. Both Pro models feature a two-tone design with titanium-like frames that resist scratches about three times better than previous versions. The glass also has a new coating that cuts down on reflections by roughly a third.
Cosmic Orange
Cosmic Orange marks the boldest color Apple has ever put on a Pro iPhone. It’s warm, vibrant, and impossible to miss. For buyers who want their phone to stand out rather than blend in, this is the obvious choice.
Deep Blue
Deep Blue offers a darker, more refined take on blue than what appeared on earlier Pro models. The navy-like tone feels sophisticated without being flashy. In low light, it can almost appear black, while brighter settings reveal the blue undertones.
Silver
Silver remains the classic Pro option. It’s neutral, professional, and pairs well with any setting—whether that’s a boardroom or a backpack. Historically, silver and similar neutral tones tend to appeal to the widest range of buyers.
New iPhone 17 Pricing by Model and Storage
Apple kept pricing relatively stable compared to the iPhone 16 lineup. The main differences come down to which storage tiers are available for each model.
iPhone 17 and iPhone 17 Slim Pricing
The standard iPhone 17 and the slimmer variant share the same price structure:
- 128GB: $799
- 256GB: $899
- 512GB: $1,099
Despite the iPhone 17 Slim’s thinner profile, Apple didn’t add a premium for the redesigned form factor.
iPhone 17 Pro Pricing
Pro models start at 256GB this year, which bumps the entry price slightly higher than previous generations:
- 256GB: $1,099
- 512GB: $1,299
- 1TB: $1,499
iPhone 17 Pro Max Pricing
The Pro Max sits at the top of the lineup with the highest prices:
- 256GB: $1,199
- 512GB: $1,399
- 1TB: $1,599
iPhone 17 Color Comparison Across All Models
If you’re deciding between a standard iPhone 17 and a Pro model, color availability might factor into your choice. Here’s how the options break down:
| Feature | iPhone 17 / Slim | iPhone 17 Pro / Pro Max |
|---|---|---|
| Total colors | Five | Three |
| Exclusive colors | Lavender, Sage, Mist Blue | Cosmic Orange, Deep Blue |
| Neutral options | White, Black | Silver |
| Frame material | Aluminum | Titanium |
| Finish | Glass back | Two-tone with anti-reflective coating |
The Pro lineup sacrifices variety for premium materials. Standard models offer more personality through color, while Pro devices lean on build quality and finish as their differentiators.
Which New iPhone 17 Color Is Most Popular
Black and White tend to lead early sales for standard iPhone models—a trend that’s held steady for years. Among Pro buyers, Silver typically dominates long-term sales numbers, though Cosmic Orange has attracted significant interest as a fresh option.
Color popularity affects more than just availability at launch. High-demand colors often sell out quickly, meaning longer wait times if you’re set on a specific shade. Less popular colors might ship faster initially.
There’s also the resale angle to consider. Neutral colors like Black, White, and Silver historically hold their value better because they appeal to more buyers on the secondary market. Bold colors can be hit or miss—sometimes they become iconic, other times they fall out of favor.
Colors New to the iPhone 17 Lineup
Three colors make their debut with the iPhone 17 generation:
- Sage: The first true green option since the iPhone 11’s mint, though with a completely different character
- Lavender: Purple has appeared before, but this saturated version feels like a departure from past attempts
- Cosmic Orange: The first orange ever offered on a Pro model, replacing the muted titanium tones Apple used on the iPhone 15 Pro and 16 Pro
Several colors from the iPhone 16 didn’t carry over. Ultramarine is gone from the standard lineup, and the natural titanium finish disappeared from the Pro side.
Which iPhone 17 Colors Hold the Best Resale Value
When it comes time to trade in or sell your iPhone, color plays a role in what you’ll get back. Neutral colors—Black, White, and Silver—consistently retain value better than bold options. The reason is simple: more people want them, so demand stays higher on the resale market.
Bold colors like Cosmic Orange or Sage are harder to predict. If a color becomes associated with a particular generation in a positive way, it can hold value well. If tastes shift or the color feels dated after a year or two, resale prices might drop faster.
Tip: Condition matters more than color in most cases. A well-maintained Cosmic Orange iPhone will fetch more than a scratched-up Silver one. Keeping your device in good shape—with a case and screen protector—has the biggest impact on trade-in value regardless of which color you choose.
How to Trade In Your Old iPhone for the New iPhone 17
Upgrading to the iPhone 17 usually means figuring out what to do with your current phone. Apple offers trade-in credit toward a new purchase, but that locks you into applying the value toward Apple products.
If you’d rather have cash in hand, ecoATM kiosks offer a different approach. You can check your phone’s estimated value online or through the ecoATM app before visiting one of over 7,000 kiosk locations across the country. The whole process takes just a few minutes—no shipping boxes, no waiting for checks, no back-and-forth negotiations.
Here’s how it works:
- Check your device value: Get an estimate online or through the mobile app before you go
- Find a kiosk: Locations are inside major retailers like Walmart and Kroger
- Get instant cash: Complete the transaction and walk out with payment the same day
The kiosks accept iPhones in any color and various conditions. Trading in your old device also keeps it out of landfills—ecoATM either refurbishes phones for resale or recycles them responsibly.
Frequently Asked Questions About iPhone 17 Colors
Does the color of an iPhone 17 affect its price?
No. Apple charges the same price for each iPhone 17 model regardless of color. The only factors that change the price are which model you pick (standard, Slim, Pro, or Pro Max) and how much storage you select.
Are iPhone 17 Pro colors different from standard iPhone 17 colors?
Yes, completely. The Pro and Pro Max come exclusively in Cosmic Orange, Deep Blue, and Silver. Standard models come in Lavender, Sage, Mist Blue, White, and Black. None of the colors overlap between the two lineups.
Which iPhone 17 color shows scratches and fingerprints the least?
Lighter colors like Silver and White tend to hide fingerprints and smudges better than darker options. Black shows oils and dust most visibly. On the Pro models, the titanium frames resist scratches better than the aluminum frames on standard models, regardless of color.
Are any iPhone 17 colors limited edition?
Apple hasn’t announced any limited edition colors for the iPhone 17 lineup. All colors are standard options available at launch and expected to remain available throughout the product’s lifecycle. Apple occasionally releases special editions later—like the (PRODUCT)RED versions—but nothing has been confirmed for the iPhone 17.
What is the most attractive color for the iPhone 17 Pro?
That depends entirely on personal preference. Cosmic Orange has generated the most buzz as a bold new option for buyers who want something eye-catching. Deep Blue appeals to those who prefer a refined, darker look. Silver works best for anyone who wants a neutral, professional appearance that won’t clash with cases or accessories.
